Case Study: Homes R Us - Home Makeover

We partnered with Homes R Us to reimagine how home transformations are presented in retail marketing. The result was a lifestyle-driven brand film that merged aspirational storytelling with product visibility, delivering impact across social, web, and in-store screens.

The Brief: Make Furniture Feel Personal

Homes R Us wanted more than just product showcases. They needed storytelling. The brief was clear, show how their furniture fits into real lives and real spaces through a home makeover. Our goal was to create a film that showcased how the makeover transformed not just the room but also lives.

The Creative Direction

We developed a concept focused on room makeovers, showing the transformation of spaces through a curated blend of style, comfort, and practicality. The visual tone was warm, bright, and inviting. Each shot was composed to feel editorial but accessible, think magazine cover meets everyday life.

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Production Approach

The shoot took place in real homes that wanted real transformation. We combined wide establishing shots with intimate lifestyle moments, people interacting with the space, textures in focus, and smooth camera motion to enhance the “before-and-after” appeal. We also filmed cutdowns for social media to maximize reach and versatility.

Results and Reception

The final film was rolled out across Instagram, YouTube, in-store LED walls, and digital ads. Engagement was strong, not just because it was visually appealing, but because it told a story viewers could see themselves in. It helped reposition Homes R Us as not just a retail brand, but a lifestyle brand.

Conclusion

This project proved that even in product-heavy categories like furniture retail, storytelling makes the difference. By focusing on transformation, emotional tone, and visual polish, we helped Homes R Us connect with audiences on a more personal level and drove better results because of it.