Case Study: AI for Crypto

Intro:

When Laxmint, a blockchain-based platform, approached us to create a launch film, they had a clear vision, but faced major production constraints. With limited access to real-world locations like gold mines in Africa and a tight timeline, we turned to AI-generated video to bring their story to life. The result? A sleek, compelling film that helped drive investor interest and user engagement during launch.

The Challenge: No Time, No Access, No Stock Footage

Laxmint’s platform connects cryptocurrency to gold-backed assets. This narrative required strong visual storytelling rooted in both tech and mining imagery. But filming in real goldmines across borders was logistically impossible within the time frame. And stock footage didn’t match the specificity or tone the brand needed.

The Creative Solution: AI Video Production

To solve this, we developed a visual approach using AI-generated scenes including mining operations, global financial flows, and animated representations of blockchain networks. Using tools like Runway and Mid journey, we created stylized environments and characters that conveyed the story with credibility and consistency.

We combined this with custom voiceovers, motion graphics, and brand elements to maintain polish and coherence. The tone was modern, trustworthy, and slightly futuristic, aligning with the startup’s positioning in a competitive crypto market.

Production Process & Workflow

Our workflow included:

•             Scriptwriting and voiceover development based on Laxmint’s core pitch

•             AI-generated visuals to recreate scenes that couldn’t be filmed

•             Motion graphic overlays to explain how the platform works

•             Editing and sound design to bring flow and emotional clarity

This hybrid method allowed us to deliver a premium-quality launch video in much letter time than a traditional shoot would require.

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The Result: A Scalable Launch Asset

The final video was used in investor presentations, on the website, at launch events, and across social media platforms. It helped communicate complex ideas with simplicity and impact, while visually reinforcing the brand’s promise of transparency and innovation. The film played a key role in building early credibility and securing interest from potential backers.

Conclusion

This project shows how AI-generated video can be a powerful solution when traditional production is limited by time, location, or budget. By focusing on clarity, creativity, and visual storytelling, we helped Laxmint launch with confidence, proving that when used strategically, AI doesn’t replace production, it extends it.